Suzanne Daughety 
Associate Broker, Team Owner


Don Bucher,  REALTOR®


Andrea Reefe  REALTOR®


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Seller Services

A Comprehensive Marketing Strategy:
Selling Your Property


  1. Setting the Stage—Home Evaluation and Staging Services Plus More 

    When selling your home, remember the importance of first impressions. With a little time and effort, you can increase the perceived value of your home. Preparing your house for sale includes simple things like keeping it clean and uncluttered. We provide professional staging services to identify areas that may need updates, repairs or staging to position your home as a first choice for buyers.
    • Curb Appeal
    It is estimated that more than 50% of homes are sold before buyers get out of their cars. A well maintained home on the outside gives buyers the impression that the home is well taken care of on the inside.
    • Desirable Interior
    Remove as much clutter as possible. Cleanliness is a sign to buyers that the home has been well maintained. Overall, kitchens & bathrooms should be spotless; these two rooms alone can sell a home. Cabinets and closets should be neat and organized. Neutralize odors and clean all mold and mildew.
    • Professional Photography
    Our professional photographers capture the beauty and special interior/exterior features of your property. Professional photography is extremely important in our electronic age. The presentation of your property on public websites is crucial to getting today’s buyers interested in seeing your home. Also, it is essential that your home stands out among others in our MLS system that is viewed by REALTORS and used by them to send links to their clients of recommended homes to tour.
  2. Electronic Media
    • Public Websites CoverageResearch shows that approximately 95% of buyers use the internet as the main way of finding a home. Your property is placed on multiple websites and apps, providing 24/7 marketing of your home! The many websites include:
      • Multiple Listing Service
    • TV Coverage Your home is also advertised on the Kline May Realty TV Showcase. This is a very popular local 30 minute TV program that airs every Sunday Morning at 7:30 AM on WHSV-TV and repeats on other cable channels at different times of the day.
    • Social Media TeamWorks regularly promotes our listings on our FACEBOOK Business Page and on TWITTER.
  3. Print Advertising
    • Full Color Property Brochures displayed in a brochure box on your For Sale sign and in your home.
    • Full Color Postcards sent out to announce your new listing entering the market.
    • Newspaper Ads in Daily News Record’s monthly Real Estate insert publication, Showcase.
    • For Sale Sign is placed on your property with a brochure box attached.
  4. Events
    • Open Houses are held with full color newspaper display ads announcing the Open House as well as paid ads on FACEBOOK and an Open House Banner is placed on your TV AD on Kline May’s Sunday morning TV show.
    • Realtor Opens are held for our luxury homes to give them the additional exposure needed to help create a competitive edge in the marketplace.
  5. SELLER AGENCY SERVICES – We are Dedicated to Serving You!
    • Prepare a Comparative Market Analysis (CMA). This written report of research findings will compare your property to other similar properties such as homes that have recently sold, are currently under contract, have a sale pending, or are active on the market. A CMA is a good resource to help set a competitive list price on your house. The CMA report on your property will help familiarize you with the market and assist you in making informed decisions related to listing and selling your home.
    • Plan & Implement all aspects of marketing, advertising and selling your home while coordinating all activities with you.
    • Coordinate showings of your property with you.
    • Follow Up on showings and regularly report to you about the selling status of your home.
    • Represent you in contract negotiations and explain the Virginia Association of Realtor’s Contract of Purchase and associated addendums.
    • Coordinate property inspections (i.e. termite, well and septic) and closing activities with the Buyer Agent, lender, attorney and/or settlement agency to help guarantee a smooth closing on your property.
    • Keep you informed at all times during the various stages of successfully getting your property to settlement.
    • Remain your resource for REAL ESTATE consultation and services.

If you want to sell your home, we are ready to help, register here, and we will contact you today.
Suzanne Daughety  | Team Leader |  TeamWorks Realtor Group
Kline May Realty  |  1962 Evelyn Byrd Ave | Harrisonburg VA 22801
540-271-1132  |

Copyright © 2019. Suzanne Daughety, All Rights Reserved

Equal Housing Opportunity GRI - Graduate, REALTORĀ® Institute

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